Discover Livingston County

Less than two weeks into the new year and Livingston County has already been spotlighted on both the national and regional stages

Less than two weeks into the new year and Livingston County has already been spotlighted on both the national and regional stages

Anne Kadet, a NYC-based writer for the Wall Street Journal decided to kick off 2020 by making some personal improvements beginning with attempting a silent retreat.  No-talking retreats are growing in popularity as more people seek to decompress.  Kadet documented her experience in an article published in the Journal on January 7th.  

Before beginning the experiment in silence, Kadet contacted the public relations firm, Quinn, which the Livingston County Chamber & Tourism has contracted to secure national and international press for our county.  Through this relationship Tourism Director, Elissa Russell, connected the writer with Mike Sauter, Retreat House Manager at the Abbey of the Genesee, a Cistercian monastery in Piffard, where guests come for silent getaways. Working with Sauter, Kadet created a plan for three days of silence in Manhattan including turning off all electronics and actually declining to talk to other people at all.

Her experience with the sound of silence ran January 7th in the newspaper’s NYC metro section which has a circulation of 1 million.  It was also published in the online version of the paper where 43.8 million people had the opportunity to read it. Mike Sauter was referred to six times throughout the article as one of the writer’s main sources for expertise.

The online article can be viewed here.

On the very day we received the news about the Wall Street Journal article, a reporter from WHAM Channel 13 expressed interest in featuring three of Livingston County’s craft beverage producers on their morning show.  In the pre-dawn hours of Friday, January 10th, Russell met the news crew at NO BS Brew Company in Livonia, then continued on to OSB Ciderworks at the north end of Conesus Lake, and finally the morning wrapped up with tastings and interviews at Deer Run Winery. At each location Michael Schwartz from Channel 13 met with the owners, toured the facilities, and introduced the WHAM audience to the unique brewery, cidery, and award winning winery that can be found in Livingston County.

The interest in our craft beverage producers came from a collaboration between these companies and the ROC/FLX Craft Beverage Trail.  The Trail created a craft beverage “passport” which offers discounts and other benefits to the purchaser.  Although primarily based in Ontario and Monroe Counties, No BS, OSB and Deer Run opted to participate in the ROC/FLX Craft Beverage Trail via a referral from the Livingston County Chamber & Tourism office in the hopes of bringing some of the trail experience to Livingston County.  Happily, WHAM TV opted to focus their series of stories on Friday on the hidden treasures just a little south of Rochester.

This is wonderful press for Livingston County and the Finger Lakes Region as a whole. The Livingston County Chamber & Tourism team will keep you apprised of future coverage and positive media placements that result from the collaborations with other counties, the region, and the state as we help visitors explore and discover the region we call home.                             

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Media Contact:  Ellen Herlihy, Tourism Marketing Coordinator                     

585-243-2222 ext. 5 or Ellen@LivingstonCountyChamber.com

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