Chamber Links Tourists to Dining, Attractions, and Shopping With New Line of Brochures
Six new brochures have been developed to serve visitors to Livingston County. The Livingston County Area Chamber of Commerce and Tourism created the pieces to supplement the county tourism website – FingerLakesWest.com
2019 travelers want to trust that their vacations will be fun and they want to know before they book what they will do if they come. To meet this need, an initial marketing piece, the Finger Lakes Adventure Guide, was created. This destination guide highlights the best reasons to visit Livingston County in the Western Finger Lakes region; beer and wine trails, waterfalls, and outdoor adventures including hiking. It was completed and distributed in January 2019, before tourists made their summer travel plans. The 12 page teaser piece was sent to visitor information centers across New York State, AAA offices throughout the Northeast, CAA offices in southern Ontario, Canada, and travel & camping trade shows in New England and the Midwest, to inspire readers to consider visiting Livingston County. The guide acts as the lure so that once interest is piqued, travelers can go online to learn more.
According to Bentley University’s Center for Marketing Technology, prior to traveling only 32% of travel decisions are made using brochures, but while traveling 81% of decisions are made using brochures. Once they are here, they want things to do!
To meet the needs of the visitor new to Livingston County, the Chamber staff worked with artistic designer Cindy Harris of Harris Studios, Inc. to create 6 informational brochures which include a dining guide, a shopping guide, a family fun, adventure, and outdoor guide, an arts, culture, & history guide, a craft beverage guide, and a golf rack card. Each piece contains the name, location, and a brief description of the Livingston County businesses in that category.
Additionally, a new two-sided map featuring Livingston County and Letchworth State Park was created to service visitors navigating the area. This is in addition to the comprehensive Letchworth State Park Official Map & Guide which was a joint project between park officials, Livingston County Chamber & Tourism, and the Wyoming County Chamber and Tourism office. The park map and guide provides detailed FAQs about visiting Letchworth as well as information about the trail system and park amenities. Visitors to Letchworth receive a copy of the map upon their paid entrance through any of the park gates.
The other new brochures and map can be found in Livingston County accommodation providers, at the Chamber of Commerce and Tourism office on Millennium Drive in Geneseo, at the community visitor centers in Geneseo and Mount Morris, as well as many local tourism businesses.
Media Contact: Elissa Russell, Director of Tourism & Marketing
585-243-2222 ext. 226 or Elissa@LivingstonCountyChamber.com