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2011 Livingston County Visitors Guide Ready for Distribution

GENESEO, N.Y.-The Livingston County Chamber of Commerce Tourism Office announces the distribution of the 2011 "Official" Livingston County Visitors Guide. The guide features the tourism signature stalk of wheat and tag line "Have a Field Day" to highlight the natural beauty of the area.

With a cover focused on themes of the outdoors, recreational activities and the "Grand Canyon of the East," Letchworth State Park, the full-color guide provides information and resources highlighting the individual towns and villages that make up Livingston County, notable attractions, accommodation as well as hidden treasures. For the first time, Hemlock Lake, recently designated along with Canadice Lake as New York's newest State Park is featured on the cover.

Also featured is a Livingston County trivia question on each page to entice the reader to learn more about the area. Answers are located in the back of the guide. Designed by Cindy Harris of Harris Studios, Inc., Fishers, N.Y., the guide highlights lush images by local photographer Bob Oswald and incorporates local residents as models for the guide

"We're proud that every photograph in the guide depicts real life here," said Lisa Burns, Livingston County tourism director. "We want to give visitors a true sense of what they will find when they come to Livingston County. " Burns also encourages local residents to pick up a copy of the guide and perhaps discover something new in their own backyard. "As residents of Livingston County, we're all ambassadors and can help provide our visitors with information and suggestions that will make their experience here even richer," she said.

Created in part through an "I Love New York" matching funds grant and by local advertising partners, the guide is distributed to over 500 outlets on the Eastern Seaboard and Canada, at travel and trade shows in the U.S. and Canada, in AAA offices and rest stops along the New York State Thruway, as well as through the tourism website, www.FingerLakesWest.com and an active social media campaign. New to the guide this year is "QR" coding, a black and white square symbol on the guide that readers can take a photo of using a "smart phone" taking them directly to the tourism website.

To request a copy of the free visitors guide, visit the county's official tourism website www.FingerLakesWest.com or call 585-243-2222.